Recent studies demonstrate that comprehensive usability testing can have at least a 10x return on investment, especially when discoveries and improvements lead directly to more user traffic, higher conversions, greater revenue per transaction, more frequent return visits, lower phone and email support costs, fewer returns, and faster transaction. … [Read more...]
Top 10 Reasons to Connect Your Coding to Real Users
If you’re considering becoming a coder, starting into a coding program, a beginning programmer, or already into a development career, do you know who you serve? Are you aware of who pays (or will pay) your salary? Do you understand the full picture of where your development efforts show up in the wide world? All coding must serve real people and … [Read more...]
Symphonies, Gourmet Meals, and the User Experience of Your Digital Productions
![By Derek Gleeson. (Own work.) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons. Dublin Philharmonic Orchestra performing Tchaikovsky's Symphony No 4 in Charlotte, North Carolina](https://itstheusers.com/wp-content/uploads/2016/12/orchestra-150x150.jpg)
All that you attempt online - and therefore much of what you attempt in the world - comes together in that instant when your users engage the experience you offer them. That experience is an amalgam, a merging, a harmony of every component that you create and put into it. And if you focus on those components in isolation, you do so at your users' … [Read more...]
Proving Your Value to the World
Are you in business? Are you creating and placing value in the marketplace, with the intent of serving others and securing your own financial gains? How are you measuring that value? How do you know if it's sufficient for your audience's needs - and yours? And how do you confirm that your users and customers can actually understand and apply … [Read more...]