Using The Seven Stages of User Engagement


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Download the Seven Stages e-Workshop and e-Toolkit

Fortune 500 companies pay tens of thousands of dollars for the user engagement possible with this system.

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It’s all here.

The full e-Workshop includes a detailed, step-by-step mastermind guide book on how to conduct a fast, rigorous inquiry process with your users, in your online systems. And it includes all the tools below, to ensure that your web sites, apps, software, social media, or any other user-facing interface will help them:
  1. Find what you offer them.
  2. Notice what’s important to them and you.
  3. Understand how to engage and proceed.
  4. Care that what you offer is useful and meaningful.
  5. Attempt to complete the steps required.
  6. Succeed at meeting their needs – and yours.
  7. Reflect on the entire process and how to improve it.

Make the invisible visible now: DOWNLOAD Now.

Also included with the e-Workshop:

Test Plan Template

SevenStages3DPlanCoverDetailed guidance on how to set clear test objectives, choose your users, recruit them, and set up test sessions. Shows how to craft tasks, interview questions, and test scenarios, and set up viewing and recording of your test sessions. A must for creating and running insightful sessions with your audience. Download the Test Plan Template

Final Report Template

SevenStages3DReportCoverIn-depth model that shows the critical sequence of Findings – Implications – Recommendations. Built from an actual research report for one of my clients, it will help you create, communicate, and execute the best outcomes of your research to ensure you will achieve the user engagement you deserve. Download the Final Report Template
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Getting help with your human-computer interactions:

In the online world, the huge frustration bordering on agony is this: these people, these users, aren’t’ doing what we want or expect or need them to do. We don’t know why, and we don’t know how to find out. And our success, or livelihood, and our reputations depend on this. A vast portion of the outcomes you seek are now found online. Finding success in that interactive realm can be elusive and maddening. You can end the frustration by making visible and fixing all the ways real people interact with you online. CONTACT ME for everything from basic answers to in-depth research and development. All these rock stars have: