Photo by Aron Visuals on Unsplash You only have about 1.3 seconds for these five steps So, you write content to help others. You’re focused on human development, self reflection, trauma recovery, spiritual enlightenment, or many other compassionate categories of subject matter — but getting readers to engage is a constant challenge and often … [Read more...]
Want to be a User Experience Researcher and change the world?
Photo by Ross Findon on Unsplash Here are four ways new experiences changed history. The Dawn of the Web: Netscape The US government invented the early Internet as a safeguard during the Cold War. Early versions of the web existed in the 80s, and versions of the Internet as early as the 50s. But the general public and the marketplace … [Read more...]
Can enterprise knowledge leaders really drive financial results? Here’s an omnichannel research example of how
Here’s how we drove $3.2M to the bottom line, starting with zero budget. The secret was progressive “omnichannel testing.” Working at a major financial services and document provider during the Great Recession, with no investment at the start, we eventually drove millions in new revenue growth and cost efficiencies. We started small, built fast … [Read more...]
Creators: How badass is your audience? How badass do they NEED to be?
How badass are you trying to make them? Photo by Ben White on Unsplash All Creatives make assumptions about their readers and audience. Over 30 years of analyzing audiences in depth on the types of content, interfaces, tools, and systems that writers, designers, and developers launch into the world, I’ve found that these producers commonly … [Read more...]
Core User Experience Principles for New UXR Professionals
Photo by Ashkan Forouzani on Unsplash User experience is an exploding field. Covid has driven human interactions online and contactless, and those interactions that drive all business success are all hidden. The UX research craft addresses these challenges head on. We can unpack those challenges into Five Core Principles: One: It’s all … [Read more...]
To Assess Your Relevance as a Creator, experience your audience as they experience you
You’re a creator, entrepreneur, or side gigger. It’s finally time and you’re launching your idea, your adventure, your message, your hopes and dreams into the big wide world, and you can’t tell if those crickets are asking or answering. You better find out, and here’s how. You must demand of your audience, that source of all your success or … [Read more...]
Ahoy, Writers and Creators: The Interwebs are Hopelessly Crowded
And Here’s Why It Doesn’t Matter The Internet is absurdly overcrowded. The noisy, saturated, and bloated interwebs produce 7.5 million new blog posts every day. But - there is hope for conquering the crickets. “The mob rushes in where individuals fear to tread.” - B.F. Skinner Photo by davide ragusa on Unsplash To add to … [Read more...]
Covid has turned the world, your world, upside down.
For businesses and endeavors of all sizes and types, most bets are off. Most assumptions and strategies are now suspect. We need new ideas and solutions. We need better contactless experiences. Compelling, authentic, innovative experiences are now the central driver in a world and a marketplace gone contactless, in a business climate where … [Read more...]