‘The Doer’ is a research and user modeling approach that uncovers how, when, why, and where real people reach for you online – and how to provide the best user experience when that happens.
The Doer demonstrates how:
- The Buyer Buys, the Learner Learns, the Player Plays, and many more ‘Doers’.
- To ensure your online presence meets user expectations at that critical moment.
- To map that critical moment into the entire narrative of users lives and narratives.
This is a new modeling and analysis approach that distills User Narrative down to the specifics of when, where, how, and why these humans would ever interact with you. It’s how the buyer buys, how the learner learns, how the shopper shops, and countless more how-the-doer-does-what-they-do, with you. This will give you mastery over what your target audience does with your online programs.