For businesses and endeavors of all sizes and types, most bets are off. Most assumptions and strategies are now suspect. We need new ideas and solutions. We need better contactless experiences. Compelling, authentic, innovative experiences are now the central driver in a world and a marketplace gone contactless, in a business climate where … [Read more...]
Master ‘Usable’ to ensure success for your audience
Recent studies demonstrate that comprehensive usability testing can have at least a 10x return on investment, especially when discoveries and improvements lead directly to more user traffic, higher conversions, greater revenue per transaction, more frequent return visits, lower phone and email support costs, fewer returns, and faster transaction. … [Read more...]
Learn about: The UX Dance and Emotional Design
'The UX Dance' shows how humans and technology are forming new, intimate relationships - and why you need to learn this new art and science for your online programs. The UX Dance and emotional design demonstrates how: Human emotion, cognition, and behavior drive your online results. Emotional Design points toward the future of influencing … [Read more...]
Top 10 Reasons to Connect Your Coding to Real Users
If you’re considering becoming a coder, starting into a coding program, a beginning programmer, or already into a development career, do you know who you serve? Are you aware of who pays (or will pay) your salary? Do you understand the full picture of where your development efforts show up in the wide world? All coding must serve real people and … [Read more...]
At the center of, and the prerequisite for, all blogging success
This was originally written as a response to several Quora blogging questions on blog traffic, starting a blog, and general blogging success. You must understand who you are writing for, what they need, and what urges drive them in this world. Your relevance to a sizable, engaged, and informed audience, persistently writing for them and engaging … [Read more...]
Learn about: Progressive HCI
Progressive HCI Study is a way of doing business and a standard of operational practice that never stops. For all the Fortune 500 companies I’ve taught and consulted with in the last 20 years, the ones that find the greatest online success are the ones that committed to making the study of HCI a non-negotiable, permanent, and non-discretionary … [Read more...]
Social Media Marketing Strategy: The Top 20 Drivers
Click HERE to get social media marketing strategies. All that you publish in social media marketing strategy must speak to the users. Your audience's willingness to read, engage, and share your content will determine if they act in favor of your business goals and online intentions. Learning some of the user dynamics above … [Read more...]
Digital Marketing and the Imperative of User Response
The next phase of the Human-Computer MasterMind Academy Experience-Experience Launch will be the introduction of a series of free webinars that teach the application of the Experience-Experience for Digital Marketing. The key objective with the webinars is to demonstrate how user response is the primary imperative - probably the only meaningful … [Read more...]