For businesses and endeavors of all sizes and types, most bets are off. Most assumptions and strategies are now suspect.
We need new ideas and solutions. We need better contactless experiences.
Compelling, authentic, innovative experiences are now the central driver in a world and a marketplace gone contactless, in a business climate where relying solely on personal contact with customers is no longer viable and safe.
Compelling Experience as a 21st Century Requisite
This is the first in a series of articles exploring, examining, and explaining the role of effective experiences in addressing the biggest shocks and challenges of this early 21st century. First, Covid. Then, A.I., social media, misinformation, political upheaval, the Big Quit, the Creator Economy, and much more.
We encounter all these historical shocks and opportunities as experiences. And I’ve learned, over three decades of creating powerful experiences for the planet’s top companies, that helping real people in the real world cope with massive change must be designed into the experiences we provide them.
All their outcomes occur in how they experience these changes. And all our business outcomes occur only as the individual choices they make in the experiences we provide them.
Consider Covid and Better Experience
Consider the impact on medicine, education, commerce, entertainment, work, and basic human interactions. Consider the impact on our social fabric.
How many innovative approaches have we created in the last two years to utterly reinvent all those human endeavors? How many new experiences? And how many have worked and how many have failed miserably?
Welcome to the New World
This is life and business during the pervasive pandemic. Welcome to the new role of innovative experiences. You’re going contactless, interacting with others remotely, relying on virtual solutions, and reinventing how you manage yourself and your operations.
When’s the next Covid variant coming? Do you know? Then you better get really good at crafting compelling experiences. Your success depends on it.
All outcomes in business — and in life — happen only within the experiences we encounter or provide.
I’m Bob Berry — researcher, speaker, writer, innovator on the subject of compelling experience. Join my newsletter to follow the ways experiences transform life and business.
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