You’re a creator, entrepreneur, or side gigger.
It’s finally time and you’re launching your idea, your adventure, your message, your hopes and dreams into the big wide world, and you can’t tell if those crickets are asking or answering. You better find out, and here’s how.
You must demand of your audience, that source of all your success or failure, the answers that will decide if you’re going to get any traction, realize any results, or be around for very long.
You’re gonna have to serve somebody. – Bob Dylan
We all need to know if who we are and what we do is useful, relevant, effective, and how well we truly resonate with the world. In our hearts, creatively, philosophically, and some would say spiritually, we need to find this out. We yearn for that insight.
Forget the templates, formulas, and recipes
This must reach deeper than the usual ‘value propositions’ or ‘unique selling propositions’ found in business books and entrepreneur courses.
The Masters know the secret sauce
From three decades of asking these core questions of the marketplace for companies like HP, Google, Amazon, and Apple, I’ve perfected the one approach that gets to the answer: experience your audience experiencing you, as they attempt to engage you.
That’s the only way to reveal the hidden knowledge critical to your success.
And you must uncover that truth.
The deepest concern in you, as in many of us, is one you may not have perceived, one you may not have heard. Every one of us has an ultimate concern that has nothing to do with material or affective concerns: What do we want to do with our life? That is the question. We are here, but why are we here? — Thich Nhat Hanh