Creators: How badass is your audience?
Creators: How badass is your audience?

How badass are you trying to make them?

Photo by Ben White on Unsplash

Consider this continuum about users’ willingness to be badasses:

The skimmer

The casual experiencer

The Badass

Three key lessons from this continuum of audience types:

  1. Don’t over-complicate your content, interface, message, or creations by overestimating your users’ sophistication and patience.
  2. Don’t over-dramatize your own importance in your audiences’ lives. Most people are far too busy, overwhelmed, and overstressed — especially these days.
  3. Don’t assume any of this. Find ways to interview your audience and test your creations with real people.
 
 

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