You and all your audience are producers of virtual experiences. From those virtual productions, you want, need, and depend on User Responses. Any positive outcome you could hope for is always some type of User Response.
All your online efforts and investments - content, design, technology, offers, CTAs, products, services, and your core USP - all intersect in the moment of the user's experience. But the professional online community has largely neglected this.
- The Problem: Despite your best efforts at Digital Marketing, your users don’t respond (or don’t respond enough). You don’t know why because the experience that drives user responses is hidden. And that’s agonizing.
- The Solution: I’ve developed an ‘Experience-Experience' that will reveal the hidden dynamics of your users interacting with your virtual creations and remove impediments to User Response.
- The Change: I can provide you and your audience the knowledge, skills, and simple how-to methods to improve User Responses: clicks, likes, shares, opt-ins, leads, prospects, and customers - based on my 35 years of research, consulting, and development with advanced interactive systems.
This outreach is a key step in the launch of my third virtual business. This venture is based on 20 years of human-computer interaction research, consulting, and development with Fortune 500 companies worldwide, 23 years leading and innovating Internet business models, and a 35-year career in advanced interactive systems. (Here’s my LinkedIn and resume.)
I know how critical User Response is and how to craft user experiences that generate User Response. Most importantly, I know how to do (and teach) the Experience-Experience that will get inside the one realm where all your success arises: the hearts, minds, lives, professions, and passions of your audience, while they interact with the online experience you offer them. You will find insights critical to your success not available any other way.
Experience is the the differentiator and the X-factor that drives User Response. There is no realm of online knowledge so neglected that has so much potential.
I’m convinced that this can transform digital marketing, and I’m starting with you! So, let me know if you’d like to learn more and start a dialog. Also, I would be forever grateful for any feedback on the premise and the execution here.
In addition to helping you and your audience advance all you do online, I have programs for:
- Helping you (and them) reach more users and grow your audience and lists
- Develop and apply dramatic new proprietary knowledge and intellectual property for digital marketing
- Position you as an authority in user response for digital marketing and open new revenue sources
Let's look closer...
The Problem
Many of the hundreds of professionals, entrepreneurs, business people, artists, and companies that have hired my user response services come to me with the following frustrations:- "I don't really know the 'inside world' of my audience - I think I know who my users are and how to reach them, but they're a black box to me."
- "My users don't respond and I don't know why."
- "I don't know if what I offer - the very USP, the content, products, services, design, message, offer, and the entire experience where it all comes together - is working."
- "I don't know how to find out."
- "I'm willing to dive into this, I need to, but it's too expensive."
- "If I could find out, I don't know what to do about it, how to interpret, apply, and take appropriate action."
The Central Premise That Drives The Core Solution
User response is what you want - it's the basic, the determinant, and the single event that captures all that you want. And User Experience determines User Response. The nature of that experience is critical to your success, but it's invisible. There is a process called the Experience Experience that will uncover that, answer these questions, solve these problems - and improve user response.
The Change Realized for You and Your Audience(s)
What and how it changes: You'll get more User Response: clicks, traffic, likes, shares, opt-ins, sign-ups, registrations, lists, leads, prospects, and customers. And you will be better equipped to understand the rapidly changing landscape of user interfaces, technology, and user experience. Here are all the likely outcomes for you and your audience:
- Your Initiation, Awareness, Knowledge, Appreciation of User Response and User Experience, including basic learning, theory, philosophy, practices, principles.
- Your ability to make visible the determinants of your success with simple tools.
- Complete easy-to-run DIY processes to get at the answers.
- Optionally, In-depth, affordable, end-to-end training, analysis, action, immediate results, and repeatable methods.
- Coaching and full consulting.
- Dramatic new insight into your users, available no other way.
- Specific methods on how to interpret and act on discoveries.
- Improved responses from your users.
- Better online and business results.
Get the FREE eBook on the Power of User Response: A 30-page ebook that introduces the importance of user response in all your online endeavors. It shows how my ‘Experience Experience’ integrates the familiar components of effective online programs: content, design, functional excellence, social interaction, and the unique value delivered. And the ebook describes the Human-Computer Interaction Framework - the fundamental model that brings together 11 interactive principles and practices that I’ve researched and applied with clients all over the world.