‘The UX Dance’ shows how humans and technology are forming new, intimate relationships – and why you need to learn this new art and science for your online programs.
The UX Dance and emotional design demonstrates how:
- Human emotion, cognition, and behavior drive your online results.
- Emotional Design points toward the future of influencing people through their technology.
- The best designers and companies apply new user experience approaches to connect with the world.
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Here are the key insights about Emotional Design and what it means for you:
- First, it’s built on the powerful connections between feeling, knowing, and doing. For more about that, click the links below.
- As a user, if an experience feels right to me, at an emotional, visceral level, I’m more likely to ‘believe’ that it’s for me, that it’s right, that it’s meaningful and worth my time and effort.
- Therefore – and this is the most important aspect for you – as a user, I’m more likely to act, to engage, to do something, and the more effort I’m willing to put forth. And those actions are the essential stuff of our online endeavors, those are the opt-ins, the registrations, the orders, and all the other ways we want users to engage.
This is a brand new realm and is evolving rapidly. Interfaces and what we do with them are becoming more advanced, more intuitive, and more engaging for users. We are now exhibiting emotional reactions to our interactive glass panels, and that is both an opportunity if done well and a liability if done poorly. This one is unique, and it uncovers the art of our relationships with our devices.
Emotional Design is the advanced state of this HCI art and science.
Trust me – you have to get the basics right before you’re going to trigger true positive, lasting emotional responses from users – that’s why I cover basic User Narratives, Usable, Seamless, Useful, Functional, and key methods of Inquiry before introducing behavioral science and The UX Dance. All human-computer interactions are essentially emotional – and if you build the right foundation, you can intentionally, deliberately tackle Emotional Design.