The next phase of the Human-Computer MasterMind Academy Experience-Experience Launch will be the introduction of a series of free webinars that teach the application of the Experience-Experience for Digital Marketing.
The key objective with the webinars is to demonstrate how user response is the primary imperative – probably the only meaningful imperative – for all digital marketing. And the webinar will clearly show how user experience drives all user response. I’ll teach a series of direct, hands-on, with-your-users inquiry methods that will get inside the professions, lives, minds, and behaviors of your online audience.
I’m starting the Experience-Experience webinar program with invitations to a number of leading influencers, bloggers, and digital marketing specialists to share their perspectives on user response and how it’s all driven by user experience. With the insights from those leaders and experts, I’m creating a series of roundup articles that teach in detail how to implement these critical and powerful methods in your digital marketing programs.
Plus, I’ll use the feedback from the experts to both expand and focus the webinar content for maximum results – for you.
Of course, a key benefit of creating the roundup articles from well-know consultants, bloggers, and developers is the power of tapping into their networks and audiences. The initial webinars will fill up fast – especially since they’ll be free.
You won’t want to miss these webinars. I will show you in-depth how to create your own interactive experience that includes your digital products, your users, and an observation and take-action process that can take all your online promotions to levels of relevance, ease of use, responsiveness, and user engagement you never thought possible.
You discover an entirely new experiential dynamic that reveals your online reality: the determinant of your online success is found in that moment when real people in the real world attempt to find, understand, engage, and succeed with your digital programs.
The Top Ten Reasons for attending the webinars to learn my Experience-Experience:
- The keys to your online success are hidden and you must make them visible.
- Once visible, you must apply a rigorous process to acting on your discoveries.
- No other digital marketing method is so neglected and has so much potential.
- The top companies in the world are now putting user experience at the center.
- Your competitors are probably doing this already – ignore it and pay the price.
- You and your entire team can use the Experience-Experience over and over.
- You will find business-critical insights that are not available any other way.
- You will learn whether your entire Unique Selling Proposition matters – or not.
- This is a business fundamental. Avoid it at your own and your users’ peril.
- It’s FREE.
As with all the webinars I run, I’ll record all sessions, the Q&A sessions, and any case studies that we use. Those method-rich recordings will be free as well for as long as you and others want to use and share them.
Watch for the free webinars – I’m sending out the invitations to the digital marketing community in the next couple weeks. I’ll take another couple weeks to gather their responses for the roundup, and then publish the results by late May. The free webinars will follow shortly after.